In the blogging community, we see everywhere about how to maintain our blogs, how to increase traffic, how to get instagram followers etc. The list is endless! Of course for some people, blogging is their job and business – I totally understand. The constant pressure is overwhelming and it can be disheartening when you don’t reach your goals or you’re not getting 100s of likes and views.
This way of thinking can really make you resent blogging. It becomes a chore rather than something you love to do!
I think sometimes I really need to remember why I started blogging. Because I enjoy it! Because it’s fun! I didn’t start my blog because I thought ah you know what I want to make lots of money and get free stuff or whatever it is.
Then we come onto the issue of brands and sponsors. Of course it sucks when you miss out on opportunities due to your follower count and stats. Especially when big bloggers that buy followers (we’ll talk about this in another post aha, I’m not saying all big bloggers do just referencing the ones that do). Some brands focus more on the “audience” it will reach even though half this audience is fake and doesn’t engage with their posts rather than the content the blogger will produce. It makes me upset but small bloggers really do work hard to get the following they have and the content. Brands would much rather pick the blogger with 10k followers and little engagement than the blogger with 2k and most followers commenting and liking etc. I’m no “business person” but that doesn’t seem right to me?
I’ve decided that stats are not going to bother me now. If I’m proud of the content I’ve produced and I enjoyed making it then what’s the issue? We should focus on the numbers we do have not the ones we aren’t achieving. Spending hours stressing over it is pointless and probably not healthy.
So in conclusion, do stats really matter? Sometimes yes, other times no. I think it depends. But they certainly don’t matter enough to obsess and stress over them.
What do you guys think? Do you think stats really matter?